Maine Power of Care Campaign – Keeping Residents and Staff Safe

In late 2022, the Maine Long-Term Care Ombudsman Program (LTCOP), in partnership with the Maine Health Care Association, launched the "Power of Care: Immunization Campaign." The objective of the campaign was to increase vaccination rates among direct care staff of Long-Term Care facilities, Home Health, and Home Care Agencies. 

This winter, we are extending this successful campaign to include resident vaccination.
Designed to improve voluntary influenza and COVID-19 immunization rates for residents, the Power of Care Campaign will reach residents, their families, and staff where they live and work.
Campaign components include:
  • A Power of Care Tool Kit which provides facilities with detailed background information including messages and tools you can use to encourage immunizations
  • A Power of Care Poster in the tool kit to announce the next on-site immunization clinic
  • A Brochure that outlines the Power of Care Program and the efforts we are taking to keep residents safe
  • Tent cards that can be placed in sitting areas for residents and their families to remind them about the importance of immunizations
  • Note Pads to distribute to residents for their use
  • A Postcard for facilities to give residents to let them know about the next on-site clinic
  • A Valentine’s Day Card for facilities to personalize and deliver to residents to demonstrate how much they care for them
  • A digital and social media campaign geared toward family members with messages designed to help keep everyone safe, informed, and healthy—all in a respectful manner.
To find out more about the Power of Care Campaign, visit

Webinar:  Preventing COVID-19 & Other Respiratory Infections in LTC Facilities
January 23, 2024 from 1-2pm
Special CDC Call for Directors and Clinicians: Respirtatory Infection Update in Long-Term Care
March 19, 2024 from 12-1pm

Staff Contact:
Maureen Carland
Director of Quality Improvement &
Regulatory Affairs