MHCA Partners with LTCOP to Expand the Power of Care Campaign

• By: Ben Hawkins
• On: 01/04/2024 16:39:44
• In: Legislative/Government Affairs

In late 2022, the Maine Long-Term Care Ombudsman Program (LTCOP), in partnership with the Maine Health Care Association, launched the "Power of Care: Immunization Campaign." The objective of the campaign was to increase vaccination rates among direct care staff of Long-Term Care facilities, Home Health, and Home Care Agencies. 
 
This winter, we are extending this successful campaign to include resident vaccination. 
 
Designed to improve voluntary influenza and COVID-19 immunization rates for residents, the Power of Care Campaign will reach residents, their families, and staff where they live and work. 
 
Campaign components include:

• A Power of Care Tool Kit which provides facilities with detailed background information includingmessages and tools you can use to encourage immunizations
• A Power of Care Poster in the tool kit to announce the next on-site immunization clinic
• A Brochure that outlines the Power of Care Program and the efforts we are taking to keep residents safe
• Tent cards that can be placed in sitting areas for residents and their families to remind them about the importance of immunizations
• Note Pads to distribute to residents for their use
• A Postcard for facilities to give residents to let them know about the next on-site clinic
• A Valentine's Day Card for facilities to personalize and deliver to residents to demonstrate how much they care for them
• A digital and social media campaign geared toward family members with messages designed to help keep everyone safe, informed, and healthy—all in a respectful manner.

To find out more about the Power of Care Campaign, visit MainePowerOfCare.com.

Staff contact: bhawkins@mehca.org