Blog

Who Will Care Coalition Outcomes So Far

The Who Will Care Coalition has over 30 members, including public health, health care, and advocacy groups, united in securing support for long term care in Maine. Since its launch earlier this year, there have been 20 articles talking about the necessity of supporting long term care.

Additionally, through our newly generated Facebook Page, we are reaching nearly 300 followers who regularly engage with our posts.

We've partnered with Resurgam and Frame Strategies to create various creative content for our paid media program, including a 15-second ad and a 30-second ad being delivered to audiences through social media, pre-roll internet video, and connected TV. These and the still ads have made over 137,000 impressions and been on screens for over 30,000 minutes (500 hours).

A big thank you to those who've gotten involved through Who Will Care, whether that be liking the Facebook page, sharing information on the website, or using the resources to contact legislators. It all makes a huge difference!

Staff contact: bhawkins@mehca.orgbhawkins@mehca.org