Align to Partner with Activated Insights for CoreQ

• By: Maureen Carland
• On: 10/14/2026 09:13:57
• In: Value Based Payment (VBP) Updates

Align is entering a new partnership with Activated Insights, the largest survey company in senior care, to bring customers even stronger technology, benchmarking, and support, while preserving the trusted relationships and personalized service they have always counted on from Align.
For Align customers, nothing changes day to day. The same team, the same relationships, and the same service continue, now with more behind them. Align will continue to serve its customers directly, with Activated Insights supporting and strengthening that work.
This partnership also marks a personal milestone for Align. After nearly 30 years of building and leading the company, founder and president Neil Gulsvig is preparing for retirement. Neil has made a lasting contribution to senior care through both MyInterview and Align, and his commitment to Align's employees and customers shaped this path forward.
“From the beginning, my priority has been the people who make Align what it is, our employees, customers, and partners,” said Neil Gulsvig, founder and president of Align. “In Activated Insights, we found a partner that shares that commitment and will help our customers thrive for years to come.”
“Align has built something special, a team and a set of relationships that are deeply trusted across senior care,” said Todd Austin, President and COO of Activated Insights. “We are proud to partner with Align to strengthen that work and support its customers as the needs of the industry continue to evolve.”
We are grateful to Neil for nearly three decades of leadership and service to his team, his customers, and the senior care industry. His impact will be felt for years to come.
 
Staff contact: mcarland